The Didheya i-200 handle in all 18 finishes: the entire sales chart without a photo shoot
The i-200 handle by Didheya (Irun, Spain), a manufacturer of architectural hardware. A single Ø10 bar handle modelled once, with its 18 finishes — metallics, neutrals and colours — applied on top for packshots, a sales chart and a kitchen scene.
The same handle, the same kitchen, four of the 18 finishes.
All 18 finishes, each with its views
Each finish has its own images, with the same framing and the same light as the rest. Change the viewpoint or tap a finish to see its sheet.
Metallics
Neutrals
Colours
The problem
It’s the norm in hardware: a catalogue with a hundred products and 18 finishes has, in theory, close to 2,000 products to show. Photographing them all doesn’t pay, so a few are photographed and the other finishes are listed as text: “available in Inox, Titanium, Bronze, Copper…”. The customer asks for a physical sample to see it, and samples take time and cost money.
How it was done
A single Ø10 bar handle was modelled from its dimensions. The 18 finishes were built as reusable materials, grouped into three families: metallics (stainless, titanium, bronze, copper, matt gold, satin brass), neutrals (graphite, chocolate, white, black, moyen, sable) and colours (ochre, brown, agave, navy blue, green pearl, blue grey).
From that, three things were produced: packshots of each finish on a neutral background, the complete sales chart — each finish on its own background, with its name and colour code, ready to lay out in a catalogue — and the handle fitted in a kitchen in any of the 18 finishes, with the same framing and the same light.
What was delivered
- 72 images: packshot, chart and lifestyle for all 18 finishes.
- Files named by product and finish.
- The same material system works for the rest of the collection: every new handle inherits the 18 finishes already prepared.
Who this is for
For manufacturers of architectural hardware, handles, knobs, levers and taps with a wide finish range: the more finishes per product, the cheaper each image, because the expensive part is preparing the part, and that is done once. How the price is calculated.