I don’t do one-off images: I work in batches. Each variant of your product gets five images — three multi-angle and two in use — and the price per image drops as the batch grows: the pilot is 25 images for €250, and in full catalogues the price comes down to €5 per image. Here is the full breakdown, with what product photography and 3D rendering cost in the UK today, so you can compare.
The price per image drops as the batch grows. The cost is in preparing each model, not in producing each image: the first one takes hours; the thirtieth of that same model almost makes itself.
Fixed quote before we start, with the exact number of images included. Prices exclude VAT.
| What is included | Price | |
|---|---|---|
| Pilot | One of your models in 5 variants: 25 images | €250 |
| Full catalogue | Every model and variant in a product family | from €5 per image |
Each variant gets 5 images: 3 multi-angle and 2 in use. Between the pilot and the full catalogue, the price depends on how many models and variants are included, and it goes in writing in the quote before we start. I don’t do one-off images. Prices exclude VAT.
These are rates published by UK product photography studios and 3D rendering studios, checked in September 2026. They are not my prices: they are the market you’ll compare against.
| Who | What they charge | What you get for that price |
|---|---|---|
| UK product photography studios | £14 – £35 per image + VAT | A packshot of a product you have already manufactured and sent to the studio |
| Commercial photographer, full day | £600 – £1,400 per day | A block of hours with a limited number of shots |
| 3D rendering studios | £50 – £500 per image (simple products) | Renders usually quoted one image at a time |
| RUNA | Pilot: 25 images, €250 catalogue: from €5 per image | Your product modelled in 3D and every finish generated from it, with no samples, no shipping and no reshoot |
Those ranges are wide because very different things fit inside them: at the low end, white-background packshots shot in bulk; at the high end, styled, composited and retouched images. What doesn’t change in either case: the part has to exist, and each finish is photographed and paid for separately.
Sources: published rates from The Photography Firm (£14–£35 per packshot + VAT) and Virtual Circle (£22–£25 per image); day rates from Dennis Davis Photography (£600–£1,000 per day, up to £1,400 with studio hire); 3D rendering from Renderly (£50–£500 per simple product render), with Vibe3D and NoTriangle Studio quoting $100–$800 per image. Checked on 11 September 2026. Prices change; check them before deciding.
The figure almost nobody puts in the table: in photography, every finish is a new photo and is paid for in full again. A handle in 18 finishes means 18 manufactured parts, 18 shipments and 18 shots.
The work is in preparing the product, not in producing each image. Modelling the part, tuning the materials and getting the lighting right takes hours. Once that is done, its 18 finishes practically render themselves: the second finish doesn’t cost the same as the first — not even close.
Charging per single image would penalise exactly what you want, which is having lots of variants. That’s why I work in batches, with a fixed quote signed before we start. You know what you pay and how many images you get.
| Variable | How it affects the price |
|---|---|
| Number of products | The more products, the less each one costs: the system is already set up |
| Finishes per product | The biggest driver of a lower cost per image. It’s the whole point of this method |
| Views per finish | Front, perspective, detail, 360°. They multiply on top of the same preparation |
| Lifestyle scenes | The product placed in a kitchen, on a façade or on a door. Each scene is built separately |
| Starting material | With CAD we start within hours. With photos and dimensions, it takes longer. With neither, I need the physical product |
A handle in 20 finishes, with 5 images per finish (3 multi-angle and 2 in use), is 100 images.
| Studio photography | Here | |
|---|---|---|
| The 100 images | £1,400 + VAT at £14 per photo, if they can be shot at all | Fixed quote before we start |
| Physical samples | 20 manufactured parts | None |
| Shipping | To the studio and back | None |
| A new finish next year | Manufacture, ship and reshoot | Added on top of the product already set up |
Honesty works the other way too: if your product has a single finish and it’s already manufactured, a normal photo shoot will be cheaper. Here the minimum is a 25-image batch: I’m not the right option for that case, and I’d rather tell you now than later.
In 2026, UK product photography studios publish rates of roughly £14 to £35 per image for packshots on a white background, depending on volume, and commercial photographers charge £600 to £1,000 per day, or up to £1,400 with studio hire. Those are prices per image of a product that already physically exists and has to reach the studio. Every new finish is a new photo, and every new photo is paid for in full again.
It depends on how they are charged. Per hour or per single image, a product render costs anything from about £50 to several hundred pounds, depending on the studio and the complexity of the part. Here the price is per batch: the pilot is 25 images for €250 and, in full catalogues, the price per image comes down to €5. Prices exclude VAT. The expensive part is preparing the part in 3D; once that is done, each new finish costs very little.
That €5 is the price per image in a full catalogue, with many variants per model. The 25-image pilot works out at €10 per image. In between, the price depends on how many models and variants are included, and it goes in the quote before we start. The cost is in preparing the part, not in producing each image.
No. The minimum is the pilot: one model in 5 variants, 25 images, €250 plus VAT. Below that, a normal photo shoot will serve you better, and I’d rather tell you so.
Because the work is in preparing each model. Modelling the part, tuning the materials and getting the lighting right takes hours; once that is done, its finishes practically render themselves. That’s why the price per image drops with the size of the batch: €10 in the pilot and from €5 in a full catalogue.
Five things: how many products are included, how many finishes or colours each one has, how many views you need per finish, whether there are lifestyle scenes as well as white backgrounds, and whether you need animation or a 360° spin. The quality of the starting material also counts: with CAD we start sooner than with photos and dimensions.
It depends on the case, and it’s worth saying plainly. For a product with a single finish, a normal photo shoot is cheaper, and here the minimum is a 25-image batch. From a few finishes per product the maths turns around, because the second finish doesn’t cost the same as the first, and because you don’t manufacture or ship samples. If your catalogue has one variant per product, I’m not your cheapest option.
The sample image doesn’t. You send me one product and I send you back an image with its finishes; if it doesn’t work for you, the image is yours anyway. If it does, the next step is the 25-image pilot (€250 plus VAT).
No. The quote is agreed in writing before we start, with the price and the lead time included. Payment terms are agreed according to the size of the job. Invoice from a registered business in Spain; prices exclude VAT.
Yes. The images are yours for any use and with no time limit: website, printed catalogue, marketplaces, trade fairs, social media and advertising. No per-use or per-year licences and no recurring payments.
Tell me how many products you have and how many finishes per product, and I’ll send you a fixed quote. Before that, if you like, I’ll make a test image with one of your parts, free of charge.